Professional Web Design

How Professional Web Design Increases Your Bottom Line

When it comes to achieving success by marketing products and services online, your website design is of the utmost importance. Not only does a professional web design give your business greater credibility by making it look more professional, but there are also scientifically proven techniques in website design that dramatically increase your conversion rate-that is what percentage of people that view your site become paying customers. The higher your conversion rate, the more money you make and that is the bottom line when it comes to marketing products and services online.

Professional web design increases your bottom line in several important ways. As mentioned above, it creates a more professional look for your business which gives you greater credibility. Greater credibility means that people will trust your website more and be more likely to make a purchase from you or recommend your site to a friend. If your website looks amateurish, less people will want to buy from you and if it looks like a cookie-cutter design (one you made yourself with a template or hired a cheap designer to do) you won't be able to distinguish yourself from the competition and you won't make the sales you need to succeed.

The next way that professional web design increases your bottom line is by carefully guiding the viewer's experience through all the necessary steps to create a sale. First, your design has to grab their attention. Recent studies have shown that a viewer decides whether or not to read your webpage within a fraction of a second. That initial decision is based almost entirely on the overall design of your website. If they click on your link and see a professional web design, they stick around long enough to read your site and see if you can provide what they are looking for. Next your design guides their eye through the information and down to the "call to action" where they should be ready to make a purchase.

A professional web design completes the deal by giving the customer the confidence to click the "buy now" button which has been strategically designed and placed for maximum effect. Your professional web design has made the customer feel comfortable that they are purchasing from a reputable company and not some fly-by-night operation. These are just a few of the ways that a professional web design increases your bottom line-and the bottom line is that you need a professional design to be successful on the internet.