Web Design, Website Development and Internet Marketing

10 Commandments of Modern Marketing

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on February 4, 2010 8:51 AM | Permalink | Comments (0) | TrackBacks (0)

10 Commandments of Modern Marketing Some people start the new year with resolutions. I thought, why not start 2010 with 10 commandments for online marketing -- resolutions to do marketing right; that is, marketing that takes into account how the modern landscape and modern consumers have changed.

1. Thou shalt not target customers with messages they don't want. No matter how targeted the advertiser thinks the message is, it's still not targeted, relevant, or timely enough.

See the full story at: http://www.clickz.com/3636027

Seven Tips for Picking the Best E-Commerce Program

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Website Marketing

on February 3, 2010 7:14 AM | Permalink | Comments (0) | TrackBacks (0)

So one of your New Year's resolutions is to start making money from your Web site with e-commerce. How do you get there from here?

All e-commerce programs or "shopping carts" include a way to manage and display multiple products, calculate shipping and tax, and include a private "back-end" portion of the Web site where the owner can log in to manage orders. Beyond these basics, the features can vary greatly. Some are stripped-down basic programs, others are loaded with many more features than you will ever need to use.

1. Decide on the features you want and need.

In your regular course of business, you may be accustomed to offering different kinds of discounts (volume discount, percentage off sales) to certain customers to win a sale, or you may have different types of customers, such as wholesale and retail. To continue these practices online you will need to seek out software that specifically delivers the features that meet these needs.

http://www.ecommerce-guide.com/solutions/building/article.php/3860166

Universal Search 101

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Website Marketing

on February 2, 2010 8:50 AM | Permalink | Comments (0) | TrackBacks (0)

During your SEO studies, you might have come across the term universal search or blended search. Not sure what it means or how it works? Then this article is for you.

Universal search has been around since 2007 when Google announced a significant change to its search engine. Soon after, Ask announced their Ask 3D platform and Microsoft Live announced their new Live Search. Yahoo followed up with what they called the new Yahoo Search.

Search is Universal

• Add a press release about your product and post to PR sites for promotion
• Add a blog post about your product
• Produce a short video about the product and post accordingly
• Go beyond your Web site and push this content into various social media channels

Now all the major search engines use a new form of search results designed to bring a better user experience to searchers. So what is universal or blended search?

See the full story at: http://searchenginewatch.com/3636341