Web Design, Website Development and Internet Marketing

Leveraging Social Media Buzz for SEO Success

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Website Marketing

on July 2, 2009 8:42 AM | Permalink | Comments (0) | TrackBacks (0)

Lots of discussion centered on the importance of buzz and how to build it, but more insight is always needed about how to leverage buzz for your SEO efforts. How do you build buzz, use it to build link authority, and ultimately improve your search engine rankings?

See the full story at: http://www.clickz.com/3634134

Link Marketing Challenges & Solutions

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Website Marketing

on July 1, 2009 9:36 AM | Permalink | Comments (0) | TrackBacks (0)

What are two of the biggest obstacles companies face in link marketing? Developing linkable content and making people aware of it. Here are some insights from my experience that will make it easier to overcome those obstacles.

First let's look at linkable content. Content could be anything from an interactive tool, to videos, to user-generated content. Don't limit yourself to thinking content is just written words by a writer.

See the full story at: http://searchenginewatch.com/3634212

Applying Probability to Landing Page Optimization

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Website Marketing

on June 30, 2009 8:19 AM | Permalink | Comments (0) | TrackBacks (0)

Landing page optimization is based on statistics, and statistics is based on probability theory. And probability theory is concerned with the study of random events.

But a lot of people might object that the behavior of your landing page visitors isn't "random." Your visitors aren't as simple as the roll of a die. They visit your landing page for a reason, and act (or fail to act) based on their own internal motivations.

See the full story at: http://searchenginewatch.com/3634190